Step Seven

Creating Your 

Defining Statement


In his book, Growing Your Business, Mark LeBlanc outlines the rules, tips, and tests for creating a great defining statement.

Here are the seven rules to consider when developing yours.

1. Use 8th grade language
2. Make it conversational
3. It must attract, not repel others
4. Include a dream focus
5. Identify what you do and who you do it for
6. Develop a dual focus statement
7. Repeatability. Repeatability

If you create a defining statement that meets 3 or 4 of these rules, you will have a good statement. If you press on and meet 5 or more rules you will have a great one and the floodgates of opportunity can open for you.