Step Four

Skip Your Titles


One of the most common positioning strategies is to start your introduction by using your titles or several titles if you have more than one. Yes, you worked hard to earn that title or degree, but it seldom does you any good initially in the attraction phase of the marketing and selling process. There will be other opportunities to establish your credibility and better done over time. You can use your marketing tools, including your business card or web site
to further establish your credentials and expertise.