Step Five
Skip Your Products & Services
What you ask? How can this be? Well, the second most common positioning strategy is to sound off about your long list of products and services. We’ve all heard someone, when given a minute, take three minutes and totally turn off everyone’s attention span.
Remember, this is your opportunity to simply be you and become more likeable first. Never underestimate the likeability factor in growing your business. People do business more often with people they like. The bonus is we tend to refer people we like more often as well.