Step Six

Set Yourself Apart 

from the Competition


In the race to get more prospects, it is easy to get bogged down with comparing yourself to others who provide the same services or sell similar products. Here is how you can set yourself apart from your competition:

Create a great defining statement.

A defining statement is a simple answer to a simple question, “What do you do?” Volumes have been written on this simple question that strikes fear in the mind and heart of business 
owners everywhere. Not being able to answer this question easily even prevents competent people from attending events specifically designed to help people make connections.